Keeping in mind the diversity of audience that may read this article, I’m going to outline the small business growth strategies for all types of Industries, from Manufacturing to Pharma, Retail, Technology, Finance and Health care; from Online to Offline, from Products to Services.
You’ll need to understand your Customer Segment first, then come up with the right tools you’d need (in most cases this includes CRM to ERP to Marketing Automation to Business Intelligence), followed by the right set of people to can help you win and finally your go to market strategy and the associated processes.
Identify your Ideal Customer
First and Foremost, it is important to first understand who your “Ideal Customer” is. The Ideal Customer’s profiling should include their location, things such as the type of music they like, the social networking websites they use, lifestyle choices, the brands they prefer, where do they shop, how do they search for information, their beliefs etc. With in-depth profiling of your customer’s behaviour, you can convert them into potential sales.
Focus on your Strength
As an owner of a small business, you tend to be the jack of all trades which helps you expand business with low profits. Instead of working on low costs for multiple projects, it is better to identify your strength and stick to it. This will help you save time, increase revenue and expand business more effectively. Find your niche, this helps and gives you a push start.
Differentiator
No one knows your business better than you do. Find out the key differentiator that sets you apart from your competitors. Use this differentiator as your USP and let it become your brand Identity.
Competition Watch & Kill
In the early stages of business growth, it is easy to grow by following your competitor’s strategy which has been successful. You don’t have to start from scratch or break your head for customer acquisition. Few a times, you just have to target your competitor’s customers who aren’t happy.
Embrace Digital
You have heard enough ongoing Digital and using Social Media Marketing for growing your business. But before going online, ensure that you have Marketing Automation in place to taste success in online marketing.
Enable Mobility
Social Media
Facebook advertising
Google my Business
Google Ads
Twitter Ads
Instagram Promotion
Email Marketing
Content Marketing
Invest in Talent
Our fifty cents when it comes to Marketing and Sales resources: You can only buy monkeys as employees with peanuts as salary. Hiring the right set of employees for business expansion and online marketing will be exhausting and time-consuming but always rewarding.
Write a Column
Trust factor can be established with your customers by advertising your brand on niche print media and online media, every now and then. Make your brand known or heard to them. It is also important to provide a good customer service to your customers and get feedback both good and bad. As they say: “No one can teach you better than your customers.”
For anything technical, be it setting up your initial tools to emails or file sharing servers, talk to our quick and responsive team. We at Zivoke wish you the very best for your startup endeavours.
