Salesforce acquired Demandware, packaged it with its existing suite of products to provide a seamless Online and Physical Store experience to users – Salesforce Commerce Cloud. It is a unified platform that can power all channels such as web, mobile, social, kiosk and store. From shopping to fulfilment and customer service, Commerce Cloud delivers a 1-to-1 shopping experience with built-in predictive intelligence – Salesforce’s Einstein AI.
The most popular configuration includes everything you need for end-to-end, unified commerce, but it’s also available as two stand-alone product lines — Commerce Cloud Digital and Commerce Cloud Store.
Einstein AI-Powered Personalization for shoppers: Gain smart insights on consumer behavior and purchasing patterns to identify opportunities for upselling and cross-sell. Predictive sort is a new feature that studies the search, sorts the results based on it and suggests choices. Purchasing cycle is monitored to predict the next purchase, consumer behavior and selection of products.
Mobile – first point-of-sale and store operations: For retailers, this helps in streamlining store operations by providing better ways for inventory management etc. Lightning Components will power e-commerce websites into the Community Cloud with drag-and-drop, it helps in creating new ways for customers to discover, research and buy products — all in one branded, mobile and social environment.
Scalability – Increase in Physical Shops & Online traffic spikes: Setting up the infrastructure for a new Physical Store becomes easier and can be up in a few minutes. A new store can be added with a few drags and drops. As a product built on Scale-up and Scale-out technologies, Salesforce Commerce Cloud can cope with huge traffic spikes without any interference. If there is a sudden spike, the platform scales silently in the background with no intervention required.
With Business Manager – Innovate and scale: Commerce cloud provides a business management application to assist in managing product catalogues, promotions, inventory, pricing and thus increase productivity. Stay ahead of consumer expectations because you’re always using the most current version. Commerce Cloud allows integrated order capture, Omni-channel order management and customer service capabilities.
Manage digital commerce End-to-End: Unify every part of the shopper’s journey on every part of the online consumer experience — from shopping to fulfilment to service – including support Apple Pay and more. Putting a product in the right place, at the right time can increase customer satisfaction and revenue. Commerce cloud can enable connecting with customers even when they’re discovering and discussing the product in their social feed.
Salesforce Commerce Cloud solution helps to transform your customer experience across all digital channels. It provides a rich set of capabilities, including marketing, merchandising, content, promotions, customer service, fulfilment and predictive intelligence. Commerce Cloud also provides an open development environment to easily customize or extend it further. Salesforce implementation consultants who have retail industry knowledge can help you with the best-in-class Phygital experience. So, get in touch with the Top Salesforce Commerce Cloud Consultant who could customize and implement it for your business needs.
