B2B commerce is simple words is one organization buying from another. In those lines, B2B e-commerce is one organization buying from another company through online portals. The online portals most of us see are the ones we buy from as a consumer. Our transactions are simple and have fixed prices. However, B2B e-commerce portals are the ones through which a massive amount of goods get sold. The prices highly vary with respect to the volume, partnership tier levels, taxations are complex and critical depending on the state and country that are involved, shipping is again complicated as the delivery locations are often more than one.
Customers want to have whatever they purchased right away. But there is a whole lot of other commerce-related activities like order management, purchase management which affect the overall experience. To add to the complexity there are subscription products where the purchasing plans vary between organizations, tenure for purchase would be different, the price difference is also based on volume ordered and payment types like credit card, purchase order, and ACH. These are the ones most of us don’t get to see.
Salesforce acquired CloudCraze solely for a complete B2B- customer experience and a holistic CLM. CloudCraze is now an integral part of Salesforce Commerce Cloud to embrace those more complex, multi-layered needs of B2B commerce. With the help of Commerce Cloud, you can turn stores into distribution centers, keep order capture consistent, manage order lifecycles and history, and integrate seamlessly with shared APIs, customize order management functions. Click here for Salesforce commerce cloud consultation.
Salesforce Commerce Cloud which includes CloudCraze is built natively on the Salesforce Force.com platform. So, other products like CRM, CPQ and Service cloud are integrated to make an overall sense. For example, if you need to bill a vendor on a recurring basis, you could do that from Salesforce Commerce Cloud. At the backend, this happens with the help of CPQ engine.
Quick benefits for the Salesforce B2B Commerce Cloud include:
Authenticated logins for each visitor for every site
Shopping carts that can accommodate thousands of SKUs per order
Reorders made fast and easy
Custom product catalogs by account for exclusive items or a selected subset of products
Negotiated/contract pricing by account and/or by customer segment
Salesforce CEO Marc Benioff has mentioned that one of his long-range goals is to have an integrated technology system that would include data from the top of the supply chain down to the end customer, whether end customer is a business or a consumer. And Salesforce could provide its clients with a complete end-to-end supplier and end-to-end customer data to fully understand supply and demand.