Salesforce is a powerful CRM platform that can help businesses manage their customer relationships and sales processes. However, to fully leverage the platform, businesses need to have effective marketing automation capabilities in place. Salesforce provides a range of marketing automation tools (such as Account Engagement previously called Pardot and...
When something is working just fine, why would you disrupt that? Almost all companies have started off with using just Excel spread sheets. It becomes the most commonly used Tool. Gets used by almost all departments. To an extent where excel errors are also tolerated because of the ease...
Every Business is Unique; two different companies cannot act on similar Sales Insights. There could be a 50K+ workforce in a retail Enterprise vs a Medium Sized Healthcare Business with 2000+ employees; they both could value absolutely different Metrics. All said and done, Salesforce as a Tool is Sophisticated...
Choosing the right Salesforce consultant can significantly impact your business’s success in leveraging Salesforce’s powerful capabilities. A great Salesforce consultant possesses a unique combination of technical expertise, industry knowledge and interpersonal skills. In this blog, we will explore the essential qualities that make a Salesforce consultant truly outstanding and...
If your company is using Salesforce as its primary customer relationship management (CRM) system, you are likely aware of the significant benefits that it can bring. However, simply investing in Salesforce is not enough to achieve the full potential of the platform. To ensure that you are getting the...
In the highly competitive FMCG (Fast-Moving Consumer Goods) industry, companies often face challenges that can hinder their growth and profitability. However, there are ways for FMCG companies to recover from these challenges and continue to thrive in the market. Here are three tips for FMCG companies to recover from...
B2B commerce is simple words is one organization buying from another. In those lines, B2B e-commerce is one organization buying from another company through online portals. The online portals most of us see are the ones we buy from as a consumer. Our transactions are simple and have fixed...
Salesforce CPQ, though it’s used for configuring products and services for selling, it is still not a selling tool. It is more of an operations tool. CPQ consulting partner has to have industry experience and understand how the customer is operating in order to implement Salesforce CPQ for its...
Salesforce CPQ, though it’s used for configuring products and services for selling, it is still not a selling tool. It is more of an operations tool. CPQ consulting partner has to have industry experience and understand how the customer is operating in order to implement Salesforce CPQ for its...
As your Retail/E-commerce business grows, your technology landscape needs to adapt as well. Imagine using the same old legacy system which was in place when you were a few hundred employees lesser or churning less revenue. People administering it need to scale up as well. It could be a...
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