Introduction If your business already runs on Salesforce, one of the fastest ways to unlock new revenue streams and long-term differentiation is by building a custom app for the Salesforce AppExchange. But AppExchange development is not the same as internal Salesforce customization. You’re no longer building for one org,...
A Do-It-Yourself approach to Salesforce usually starts with good intentions. In the early days, it makes sense. You have a small team, a simple sales process and maybe one enthusiastic internal “accidental admin” who figures things out as they go. Salesforce is mostly about leads, contacts and a few...
Nonprofit boards often grapple with nonprofit technology budget justification, especially when justifying Salesforce nonprofit pricing model beyond the free licenses. The real question isn’t “Can we afford support?” and “What does it cost us not to have it?” Shift your view from support as overhead to an insurance policy protecting your revenue. In this...
As Salesforce provides 10 free licenses for Nonprofit Organizations, earlier many nonprofits simply used Salesforce NPSP (Nonprofit Success Pack) as a lightweight CRM for donor and constituent management. But now, there’s a bigger shift toward Nonprofit Cloud, which provides more reasons for Nonprofit organizations in a more integrated solution...
Introduction If campaigns feel fragmented, data sits in silos and email performance has plateaued, it is often not the team that is broken. It is the stack and the strategy alignment. Salesforce Marketing Cloud is powerful, but unlocking its full potential requires the right mix of data design, creative...
Introduction In 2025, businesses are navigating some of the most complex technology landscapes ever seen. Core ERP systems remain on-premises, while cloud-based SaaS platforms handle customer relationship management, human resources and analytics. Data is dispersed across clouds, geographies and formats and new applications are being introduced at a relentless...
Introduction In 2025, connecting Salesforce to the rest of your tech ecosystem isn’t just smart—it’s essential. Modern businesses run on a complex mix of systems: ERP for finance and inventory, marketing automation for lead nurturing, data platforms for analytics and support tools for customer service. When these systems talk...
Introduction Salesforce has become the beating heart of modern business operations — unifying sales, service, marketing and analytics on a single platform. Yet, despite its reputation as the world’s most powerful CRM, Salesforce’s success depends heavily on how it’s implemented. That’s where Salesforce implementation partners come in. The right...
Introduction Let’s be honest—launching Salesforce isn’t the finish line; it’s the starting point. Keeping Salesforce efficient, secure and aligned with evolving business goals is an ongoing effort that takes time, expertise and consistency. As your org grows, processes evolve and integrations expand, the demand for ongoing Salesforce support becomes...
